Our
research capabilities provide effective solutions for your customer,
process and product concerns. Our methods are scalable and widely
applicable - from early stages of product development to expanding
an existing product into new market segments. No matter what
the circumstance, our objective is always to provide you with
powerful customer insights, a qualified
product design, and a focused development
process.
Our evaluation methods are tailored to identify critical reasons
why products may be struggling in the marketplace while identifying
opportunities for improvement. We evaluate competing product
offerings to pinpoint product enhancements that will position
your product ahead of the competition. Our evaluation abilities
provide critical information about customer use and acceptance
of your product, while ensuring that new feature rollout hits
the mark. The end result being improved customer loyalty,
increased market share and decreased product support.
Our
Research & Evaluation skills include:
- New market
definition and segmentation
- User requirements
definition
- Competitive
analysis
- Expert evaluations
of product and Website usability
- Usability testing
- Focus group
moderation and data analysis
- Customer interviewing
and “job-shadowing”
- Survey creation
