Our
Product Innovation service allows our clients to evaluate, revitalize
and transform their existing products into market leaders. Our
Product Innovation service is also a powerful catalyst in the
creation of new leading-edge products.
Whether device, application, service or website some of the
benefits of our Product Innovation service will be: Qualified
product solutions; Increased market share & speed to market
and; Decreased product support & development costs.
Some clients ask for help with their existing product offering.
They typically understand that their product has user interface
design problems and are looking for specific recommendations
for improvement. In these cases, we perform Product
Evaluations to pinpoint the ease of use concerns that cause
their customers grief and their product to lose market share.
We identify the issues and recommend solutions via a Customer
Experience Specification and Prototype.
While some clients focus on our Product
Evaluation solutions for their product innovation others
leverage our ability to gain key information about their competitor(s).
For these situations, we execute a Competitive
Analysis to assess the strengths and weaknesses of their
rivals. We identify and prioritize the findings to ensure that
the product design will exceed their competitor's strengths
and exploit their weaknesses.
Other clients come to us seeking help to define an entirely
new product opportunity. They ask us to capture the product
vision and design every aspect of its function, appearance and
behaviour. At times other clients have approached us with an
exciting new technology and looked for help to find the product
opportunity that it enables. In these instances, we apply our
entire Innovation Process to ensure
that the final product embodies all of the elements to make
it a market leader with a strategy to keep it there.
Some other clients have asked us to put together a very quick
concept demo to capture their product/technology potential to
pursue funding opportunities and create media excitement. For
these requests we offer our Customer
Experience Prototyping skills to bring their product to
life and showcase its value.
Other
clients come with a totally qualified design strategy and look
to us to pinpoint strategic 'aspects' of their technology that
can be protected via patent(s). In these situations, we utilize
our Intellectual Property Identification
skills to ensure their company’s future success is protected
for the long-term.
If your needs do not match a Product Innovation service described
above we will work with you to develop an Engagement
Model that matches your specific requirements.
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