Customer Perspective service allows our clients to learn critical
information about their customers. The information collected
becomes the focal point for our customer-driven product development
The typical benefits of leveraging our Customer Perspective
service are: Qualified market strategy; Increased customer loyalty
& satisfaction and; Long-term market leadership.
Clients come to us looking for critical insights into their
customers perspective toward their product. Some clients
are interested in qualifying their market strategy and determining
a successful product rollout plan. Other clients are focused
on capturing their customers workflow behaviours to ensure
their product solution meets the customers needs. Still
others find themselves in the dilemma of reducing functionality
to meet a product launch date or manage a cost reduction and
are unsure where to cut-back. For all these situations we execute
our User Interactions solution
to gain that essential insight into the customers environment(s),
behaviours, opinions and values.
Some clients are interested in pushing their products into new
markets and identifying new functionality that will attract
a larger target audience. While others are in the early stages
of product development and are focused on targeting their product
to hit the right demographic. In these cases we conduct Market
Investigations to clearly define the customers in their
Other clients have asked us to put together concept demos to
share their product/technology vision with lead customers. For
these situations we utilized our Customer
Experience Prototyping skills to bring their product vision
to life and capture the attention of their customers.
If your needs do not match the Customer Perspective services
described above we will be happy to develop an Engagement
Model tailored to match your requirements.
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